What Is a Life Coach?
Apr 18, 2026What is a Life Coach?
I'm Nina Madden, ICF PCC Life Coach, NLP Master Trainer and founder of the Nina Madden Academy in Kensington, London.
This is how I and my students described what a life coach is during an exercise in class last week.
A Personal Life Coach is someone who:
- Opens up my world and imagination to what’s possible
- Awakens my potential and helps me realise it
- Helps me to tune in, see and appreciate my talents/resources
- Empowers me - never therapises me
- Makes me feel that change is possible and mine for the taking
- Helps me change
- Helps me build my life around my values
- Helps me clear blocks and get unstuck
- Is a remover of obstacles
- Challenges me to stretch and grow in new and exciting ways
- Helps me get clarity on what I really want in life
- Helps me create that life and design it for maximum fulfilment
- Enables me to go out and step into my power
- Taps into my inner wisdom for greater guidance
- Helps me get to the root of my problems/what’s keeping me stuck
- Helps me (with practical steps) to articulate and formalise my goals, move forward and achieve them
- Champions, acknowledges and celebrates my successes
- Is compassionate, non-judgmental and solution focused
- Supports me to make better decisions
- Is authentic, confident and experienced
- Helps me reach levels of personal commitment and growth I’ve never accessed within myself before
- Helps me find my way, using my map
- Is present, available and undistracted
- Someone who holds the space for me to sit, think, reflect and access my own resources
- Creates a safe, honest and non-judgmental space for me to explore my own mind
- Listens to me attentively
- Believes in me and shines a light on my potential
- Supports me fully
- Awakens and helps me to see the confidence and skills I have
- Helps me to feel motivated and empowered
- Helps me create momentum
- Propels me forward into life and helps me maximises my potential
- Helps me transition into the next steps of my life with positivity
- Makes sure that I follow through on my commitments
- Helps me explore my life purpose and vision and integrate it fully into my life
- Helps me transition positively to where I want to be
A Life Coach Helps Me Become The Person I Want to Be

Nina Madden is an EMDR Therapist, (ICF PCC) Life Coach, NLP Master, and Accredited (ABNLP/INLPTA) Trainer of NLP, Coaching and Hypnosis. I have twenty years in private practice, London and globally.
The Nina Madden Academy is an ICF, International Coaching Federation, accredited training in Coaching, Life Coaching and NLP. The Academy diploma includes ABNLP Accredited Advanced NLP, Archetypes and Hero’s Journey. Established in 2016.
I provide in-person training in London Kensington and online training globally.
GET THE FREE GUIDE
To learn more about my dual-accredited Diploma in Life Coaching and Advanced NLP (ICF and ABNLP) download the course guide below. You can also book a 30 minute zoom call with myself to discuss your future as a coach.
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